More businesses than ever are aware of their environmental impact, with many actively seeking ways to increase sustainability and reduce their carbon footprint.
Sinatra Marketing Group aims to support and enhance our customers’ green efforts by offering carbon balanced solutions.
This blog will examine what that means, how we do it and the impact it can have on a company’s environmental performance and reputation.
Carbon balancing: the basics
It may feel as though the conversation around the environment and climate change is new, but global conservation charity World Land Trust (WLT) launched its Carbon Balanced Programme back in 2005.
It allows companies and individuals to estimate the carbon impacts of a product or service, and cut their CO2 emissions by the same amount.
WLT has a presence in 20 countries, protecting and preserving around two million acres of forests and habitats that are of biologically significance or under threat.
Sir David Attenborough, a WLT patron, said of the organisation: “The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of.”
How does the Carbon Balance scheme help?
Increasing numbers of businesses are choosing carbon balanced paper to offset the emissions created by its manufacture and shipping, helping reduce the material’s environmental impact.
This year alone, the world consumed an estimated 399 million tonnes of paper, a figure expected to reach 461 million tonnes by 2030.
That’s a lot of paper but let’s not forget, it is one of Mother Nature’s greatest sustainable products: paper is biodegradable, renewable and recyclable.
Going above and beyond
Our expert team will help you carbon balance your printed products – and help you achieve your Environmental, Social, and Corporate (ESG) goals.
Being part of the scheme confirms that the carbon impacts of the printed items have been calculated and balanced (offset) against one of the World Land Trust’s current schemes.
It doesn’t just make good sense for the planet either; in fact, 66% of global consumers say they’re willing to pay more for sustainable brands (Nielsen).
Contact us about carbon balancing your printed material
For all your printing needs, or to discuss how to carbon balance your printed communications, call us on 01268 646789 or use this contact form and a member of our team will get back to you ASAP
