What is direct mail printing?

What is direct mail and how can it put a brand’s message in the hands of customers? Whether you’re a start-up and have never used direct mail before or you need a refresh, here’s a quick rundown of the benefits.

What is direct mail printing?

We may live in a digital age, but more and more businesses are discovering the power of direct mail marketing to put their brand message in the hands of customers.

This tangible, impactful form of communication is becoming increasingly popular thanks to its ability to generate greater trust among consumers and the value for money it delivers, due to its longevity.

Whether you’re a start-up and have never used direct mail before or you need a refresh, here’s a quick rundown of the benefits, and the direct mail printing services we offer at Sinatra Marketing Group.

What is direct mail?

As the name suggests, direct mail campaigns put your brand, from the logo to your message, straight into the hands of existing and future customers.

They can be used to capitalise on current trends, seasons or public holidays, as well as to test the waters for new products and services to gauge consumer appetite or reactions.

Direct mail campaigns are highly measureable, and all that data can be used to help build loyalty and support other ways to build customer engagement.

Our direct mail printing and mailing services

At Sinatra Marketing Group, we can create a wide range of direct mail printed products, from order forms and prepaid envelopes, to postcards with unique printed codes including personalised variable data and discount vouchers.

The world is your oyster when it comes to the design, and we can help ensure everything is perfect: from the choice of paper to whether you need folded or bound products.

Direct mail also allows for a high level of personalisation, allowing images, text or other aspects of the campaign design to be altered, depending on the recipient.

Word-perfect printing with a range of finishes

No matter how complex or simple your direct mail campaign, our experienced professionals will ensure every product is printed to absolute perfection, whether you need 1,000 or 100,000 items.

We will ensure the readability of your direct mail campaign is spot-on, and we can even help with proof-reading, to ensure that there are no grammatical or spelling errors in the finished result.

As for the finish, we can advise on everything from embossing to die-cutting, and we’ll deal with any and all enclosing too.

Great for all businesses

Our mailing service is so effective, it can give online-only businesses looking to get their messaging out there a boost, as well as improving sales for bricks-and-mortar companies.

It’s also great for generating company loyalty among both existing and new customers.

Don’t forget, as a World Land Trust certified printer, we can also Carbon Balance your direct mail, helping you reduce emissions and your carbon footprint.

Let us help with your next campaign

Put your next direct mail campaign in the hands of our expert team. No matter your direct mail requirements, we aim to exceed your expectations.

Give us a call on 01268 646789 or fill out the contact form here.

Get in touch

Our expert team can meet all your printing needs, no matter the size and scale of a project. Contact us today and let’s find out how we can help.